Mobile Marketing and Mobile Apps

The smartphone is becoming more and more the primary means of communication and online interaction for countless consumers worldwide. Hence companies are resorting to mobile marketing, sending advertisements straight to phones in the form of a text message.

Mobile marketing is merely an extension of Internet marketing very dependent upon receiving permission from the owner of the smart phone. Obtaining the individuals phone number can generally be accomplished by offering rewards for subscribers.

Mobile marketing consists of ads appearing on an individual’s mobile device and can be in the form of a text message. The fact that most users are reluctant to give out their cell phone number to companies if it means suffering with pop-up ads, a large enough number of consumers share their number due to the opt out capability of mobile campaigns. Similar to email marketing, mobile marketers must receive an opt in from the user prior to sending messages. Additionally, users who receive mobile messages must be able to opt out of receiving future messages.

Since mobile is rapidly becoming your customers’ primary digital engagement channel, providing a free app that can provide true value to the customer is by far a better way to get valuable information to individual customers. The app can also be a great medium for providing customers easy access to the company. Providing all kinds of helpful product and use tips, alerts about promotions, and special sales for app users will help retain customers.

Flipping the switch

The path to achieving a goal is plainly obvious. However most fail to take it. Some say we should be motivated and think about how we will feel if we succeed. Some say we should visualize ourselves actually achieving the goal. Still others advise that we make written affirmations of having achieved the goal. These may be of some help but clearly not as powerful as this one thing that every one can choose to do before they embark on a goal or a mission. It is simple! Merely make a commitment to yourself that you will succeed. Don’t provide yourself any escape clauses like “I will try my best”. What does try mean? In some sense it permits failure by allowing moving on to something else.

How does one make a commitment to oneself? It is a decision. You decide. There are lots of choices. I will, I will not, maybe, I’ll try, and perhaps. Only two of the choices, the first two, result in a decision. The latter three are only delaying the decision. You choose and only you know the real choice. It is as simple as that. Whether you want to run a marathon, get a college degree, start a successful business, or make x amount of money, you commit to the result. It is not a whim. It is not a mental “I will try it.” It is a mental “I will do it!” Once made, there is no turning back. I call it flipping the switch. We all know what commitment is and some choose never to take this path. The very moment this commitment is made your thoughts change from “what am I to do” to “I must get this done.”

I am particularly fond of the following quotation and found it to be true in a number of personal experiences.

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way.” –W. H. Murray

Still another quotation which I suggest mounting on a wall in your office

“Do not let your fire go out, spark by irreplaceable spark. In the hopeless swamps of the not quite, the not yet, and the not at all, do not let the hero in your soul perish and leave only frustration for the life you deserved, but never have been able to reach. The world you desire can be won, it exists, it is real, it is possible, it is yours.” –AYN RAND

Flip the switch!